Novel Protein

Why This Assortment Sells
Helps Stores Stand Out
Distinctive proteins give independent retailers an assortment customers may not find everywhere.
Ingredient-Conscious Appeal
Alternative protein choices support shoppers seeking variety or more focused ingredient options.
Encourages Discovery
Uncommon proteins create conversation, trial purchases, and reasons to explore the shelf.
Popular Novel Protein
A quick look at products retailers shop most often.
Frequently Asked Questions
Can I order this collection in wholesale quantities?
Yes. Available pack sizes and case quantities are shown on each product page. Contact our team for larger-volume or custom program needs.
Are retail-ready and bulk formats available?
Availability varies by product. Use the filters below or review each product page for retail-ready bags, bulk cases, display formats, and treat-bar options.
How quickly are wholesale orders processed?
Most orders are processed within 1–3 business days. Larger or customized programs may require additional lead time.
Can JoJo help build a custom assortment?
Yes. Our wholesale team can recommend products and merchandising formats based on your store size, customer mix, and sales goals.
Shop the Full Collection
Use the filters below to narrow the assortment, then browse all available products.
Explore rabbit, duck, water buffalo, fish, and other alternative-protein treats and chews. Available in retail-ready, display, and bulk formats.













Pet Health Frequently Asked Questions
Helpful guidance for everyday wellness and care products.
What products are included in Pet Health?
Grooming, hygiene, supplements, ear care, probiotics, joint support, and vitamins.
Are all products suitable for both dogs and cats?
No. Check each label for the intended animal, ingredients, directions, and warnings. Medical questions should go to a veterinarian.
Do these products replace veterinary care?
No. They support routine wellness and do not replace veterinary diagnosis or treatment.















