A decade ago, JoJo Modern Pets was born out of love and necessity. Our founder, Savina Singh, had her life transformed by an American Cocker Spaniel named Jojo, whose battle with an auto-immune disorder led her on a mission to find high-quality, socially responsible pet products. When she couldn’t find what she was looking for, she built it herself—right from her Washington, D.C. apartment.

From those early days of sourcing, manufacturing, and logistics challenges, Savina discovered a greater purpose: helping other private label pet brands navigate the same hurdles. What started as a personal passion evolved into a thriving business dedicated to ethical pet products and sustainable supply chains.

Determined to prioritize people and pets over profits, Savina traveled the world to partner with manufacturers who uphold the highest standards of sustainability, fair wages, and responsible production. By 2013, JoJo Modern Pets launched its first product line, expanded operations with a warehouse in Illinois, and brought in Savina’s brother to help scale the business.

Today, we proudly supply over 3,500 independent retailers and specialty shops, offering customized case packs, private label options, and no minimum order requirements. Our client-first approach drives everything we do—we ask ourselves daily: Would we want to be our own customer?