The JoJo Story

Built from a love for pets. Designed to help retailers grow.

JoJo Modern Pets is a women- and minority-owned pet products company creating distinctive products, natural chews, and merchandising programs for independent retailers and wholesale partners.

Savina Singh with JoJo
Women & Minority OwnedPurpose-led leadership
Wholesale FocusedBuilt for retail partners
Broad AssortmentTreats, chews and essentials
Private Label ReadyCustom product programs
JoJo, the inspiration for JoJo Modern Pets

Where It Began

Inspired by one very special dog

JoJo Modern Pets was founded by Savina Singh and her mother, Rani, inspired by their love for animals and an American Cocker Spaniel named JoJo. Savina adopted JoJo during a business trip to India in 2007.

When JoJo developed medical issues, Savina became determined to find thoughtfully made products and natural solutions that supported his health and comfort. That experience reinforced a belief that still guides the company: pets are cherished members of the family.

After a career spanning politics and technology, Savina combined her business experience, eye for design, and passion for pets to build JoJo Modern Pets.

Our Evolution

From a single idea to a wholesale partner

JoJo has grown by listening to retailers, expanding practical product programs, and building the infrastructure needed to serve stores efficiently.

2007

The inspiration

JoJo enters Savina's life and inspires a deeper commitment to pet health, quality, and thoughtful product design.

2013

The company launches

JoJo Modern Pets launches with an innovative dog bowl and mat set and a focused collection of seven products.

TODAY

Built for retail

A broad assortment, domestic distribution, merchandising programs, and private-label capabilities support retailers of many sizes.

Why Retailers Work With Us

More than a product supplier

We help retailers build assortments that are distinctive, easy to merchandise, and designed to encourage repeat purchases.

Distinctive Assortments

Natural chews, treats, toys, feeding products, and pet essentials across popular and novel categories.

Retail-Ready Programs

Grab N Go bags, display buckets, bulk treat-bar products, and formats made for efficient merchandising.

Reliable Distribution

Domestic warehousing and organized fulfillment help wholesale partners keep key products available.

Private Label

Custom packaging, sourcing, and manufacturing programs for retailers, distributors, and national brands.

What Guides Us

Practical products. Strong partnerships.

We believe great pet products should serve pets, their people, and the retailers who bring those products to market.

Quality, safety, and dependable value
Distinctive products that help stores stand out
Flexible programs for different retail environments
Responsive, long-term wholesale relationships

Let's build a stronger pet assortment

Explore our wholesale treats, chews, and pet essentials—or connect with our team about retail and private-label opportunities.

Shop Treats & ChewsBecome a Wholesale Customer